In support of the adidas for Prada Re-Nylon collection, the brands are launching an ambitious, first-of-its-kind community NFT collaboration that brings together consumers from fashion, design, and crypto.
Prada’s first Re-Nylon collection launched in 2019 and highlighted the company’s focus on sustainability. The at-the-time five-product assortment of bags and belts were all cut from recycled nylon textiles, and those same sustainable fibers are also utilized through the new 2022 Adidas x Prada Re-Nylon collection. The brands unveiled an extensive, new collection this year, diving into ready-to-wear and accessories for the first time.
The lineup of products includes a jacket trimmed in Adidas’s trademarked three stripes, backpacks lined in Prada’s signature Saffiano leather, and many more signature apparel and accessories options.
The pieces from the brand partnership are available to shop in Prada boutiques, at prada.com, and adidas.com/prada, but what really stands out about the progressive collaboration is the NFT work linked to it.
