Amazon plans to hold a second shopping event for Prime members this year, in the fourth quarter, according to a notice viewed by CNBC. It will be the first time Amazon will hold two shopping events exclusively for Prime members in the same year, and comes as the company is gearing up for for Prime Day, its big annual sale designed to attract new Prime subscribers, which is happening July 12 and 13.
The company recently began notifying select third-party merchants of a “Prime Fall deal event” via its internal seller portal, called Seller Central. The notice doesn’t name a date for the event, but it instructs sellers to submit limited-time “lightning deals” by July 22nd, well in advance of the fourth-quarter event.
“The Prime Fall deal event is a prime-exclusive shopping event coming in Q4,” the notice states. “Submit recommended Lightning Deals for this event for a chance to have your deal selected!”