Every business owner dreams of breaking that 7-figure barrier and earning $1 million or more in their business.
I spoke with Erica Williams, Founder & CEO of Yumy Bear, to learn how she built her million dollar business. Yumy Bear, a women-owned and women-led confectionary company, went public in July with an IPO valuation of $50 million and is on track to hit over $1 million in sales by the end of the year.
Here’s how Williams turned her passion for health and wellness into a thriving and successful business.
In Williams’ work as a health coach and fitness trainer, a recurring theme among clients was the desire for healthier candy options. “It was a lot of years of just hearing exactly what the consumers wanted. And then obviously, for my own selfish reasons, creating a product that I would love and enjoy.” explained Williams. “At the end of the day, you have to listen to what consumers want and fulfill their needs.”
