The fashion industry is the second largest consumer of the world’s water supply and emits 10 percent of all carbon emissions. According to the WWF, the industry emits 1.7 billion tons of CO2 annually contributing to global warming, pollution and extremely high volumes of water used for growing raw materials, not to mention toxic chemicals and 2.1 billion tons of waste produced.
I recently sat down with Elyse Kaye, founder of Bloom Bras and an experienced product development executive who has spent decades working with factories across the globe on behalf of companies like Procter and Gamble, Black & Decker, and Nine West. One thing that was key for Kaye in launching Bloom Bras, an activewear line for curvy women, was ensuring that the factory where her line was being manufactured have a sustainable focus. Finding a more environmentally-friendly solution that matched her values became a top priority.
It was imperative to find a match to my brand values in quality, sustainability, and excellence. Additionally important, a partner, with great communications.