For too long, sustainability loitered outside of the c-suite, by the water cooler and on the cutting room floor. Now, largely in part to citizen and business changes in priorities since the Covid-19 outbreak, sustainability is well and truly at the fore.
Often, the focus is largely on how brands and businesses can change their operating plans to reduce their footprint. Yet a change in citizen behaviour – what and how they purchase – can also be highly influential when it comes to lowering environmental impact. The global fashion and textile industry has become a priority not only at a brand level, but a legislative one too. Key jurisdictions are setting bold and ambitious goals, which, ultimately, will drive better design and purchasing decisions.