Celebrity Cruises announced this week that former top fashion house marketer Michael Scheiner has been appointed senior vice president and chief marketing officer. Joining Celebrity on July 12, he’ll report to Lisa Lutoff-Perlo, the line’s president and CEO.
Scheiner will oversee all aspects of driving new customer acquisition, brand loyalty and e-commerce globally. In its press release, Celebrity said that “being new to the travel industry, he brings an exciting and fresh perspective as the Celebrity Cruises fleet returns to full service across the globe.”
“Michael is joining us at such an exciting and important time for our brand, as we lead the industry’s return to service and prepare to grow our fleet with our stunning Celebrity Apex and Celebrity Beyond,” said Lutoff-Perlo. “As I thought about what will define a brand’s success for the future, Michael’s deep expertise in the digital landscape, global execution and merchandising and experience leading strong teams checked all of the boxes.”