Roberto Novo has styled the hair of a constellation of stars, from singer Britney Spears to supermodel Naomi Campbell. But during the pandemic, he’s turned his talents to the heads of lesser known, older New Yorkers — and he’s done it for free.
The Argentina-born stylist welcomes them to his Manhattan apartment or visits them in their homes. His two French bulldogs keep everyone company. He calls his initiative “Free haircut and puppy love.”
It started last summer when he and his dogs visited a client who had been isolated for months due to the pandemic. Seeing how happy it made her, he asked if she had friends in her apartment building who might be interested in a free hairdo.
“It doesn’t get any better than that — bring some joy to senior citizens in these hard times,” Novo said. “People really suffer with this situation right now. So if God blessed me (to help) with a simple haircut, making somebody happy, that’s a gift.”