Celebrity Cruises announced that former top fashion house marketer Michael Scheiner has been appointed Senior Vice President and Chief Marketing Officer of the new-luxury travel company.
Reporting to President and CEO Lisa Lutoff-Perlo, Scheiner will join Celebrity on July 12, and will oversee all aspects of driving new customer acquisition, brand loyalty and e-commerce globally.
Scheiner joins at an important moment for the cruise line. Being new to the travel industry, he brings an exciting and fresh perspective as the Celebrity Cruises fleet returns to full service across the globe.
Having led innovative marketing strategies for a number of fashion’s most iconic brands, Scheiner is well placed to drive growth in the aspirational new-luxury set that Celebrity Cruises embodies. Joining from Tommy Hilfiger, where he served as Global Chief Marketing Officer, Scheiner was instrumental in modernizing the Tommy Hilfiger brand aesthetic and while at the brand, launched innovative e-commerce, digital programs and live-streaming events, driving enormous brand affinity and engagement with both Gen X and Millennial audiences.
