DETROIT – Ford Motor has hired former Tesla and Apple executive Doug Field to lead its emerging technology efforts, a key focus for the automaker under its new Ford+ turnaround plan.
Field, who led development of Tesla’s Model 3, most recently served as vice president of special projects at Apple, which reportedly included the tech giant’s Titan car project.
The hire is a major new addition for Ford, while a big hit to Apple and its secret car project, which the company has yet to confirm exists.
“I think any time you lose a well-respected, experienced executive who, as best we can tell, was really directing the automotive efforts at Apple, it’s a blow to any company,” Bernstein analyst Toni Sacconaghi, who covers the iPhone maker, said Tuesday on CNBC’s “Closing Bell.”
Ford on Tuesday said Field will serve in the new position of chief advanced technology and embedded systems officer. He will lead Ford’s vehicle controls, enterprise connectivity, features, integration and validation, architecture and platform, driver assistance technology and digital engineering tools.
