Fox News Media is getting into another rough-and-tumble world — the weather.
The company is launching Fox Weather, a free streaming service and app that it expects will be used most frequently by customers on their mobile devices.
In preparation for the Monday start, Fox has been building a staff, plucking personnel from The Weather Channel and markets in New York, Houston, Phoenix, Miami, Charlotte, North Carolina, and elsewhere.
Advances in weather technology and interest created by climate change and more powerful storms has made weather news a popular area in which to invest, experts say.
“It’s all we talk about,” said Sharri Berg, Fox Weather president. “We might as well build a platform for it.”