Hilton has revealed 11 new hotel signings for Tempo by Hilton and Motto by Hilton, representing nearly 20% of the global hospitality company’s lifestyle pipeline.
The new properties will be located in the U.S., Latin America and Europe, with signings in New York City; Rotterdam, the Netherlands; Tulum, Mexico; Boston; Mexico City; and Seattle. With these newly signed properties, Hilton’s lifestyle category supply is expected to double within the next five years as well as expand to an additional 17 countries/territories over the next 10 years including the first lifestyle property in Africa.
“There are a number of owners that we are experiencing that have grown up within other brands within the Hilton family who are excited about this opportunity to get into this lifestyle space,” Phil Cordell, global category head, Hilton lifestyle brands, and global brand head, Canopy by Hilton, said during a press event announcing the signings. “For a long time, from the ownership perspective, getting into the lifestyle space was very expensive…The brands that we have talked about today are now approachable. Not only from a customer perspective, but they are approachable owner perspective because of the investment equation that allows an owner to get into this space in a more cost-effective way.”