Gen Z has certainly become a trend-setting generation if there ever was one. From the consumption of content to monetary perspectives the group have been changing our societal constructs as major institutions adapt to their habits so they can be relevant in the future. One market that celebrities have been investing in more and more recently, in line with this, is the non-alcoholic beverage market.
In a post in September 2022, I divulged further details about Katy Perry and Blake Lively’s entrance into the market with their respective brands. There are a whole host of other key industry figures with their own products as they try to stake their claim to the hugely growing sector. From energy drinks to juices and mocktails, the mindset of not needing an alcoholic escape or an inhibitor is becoming much more pronounced.
