Travel planning sites such as Tripadvisor and Expedia are still the go-to resource for most adults who intend to vacation this summer, according to new polling from Morning Consult: 57 percent said they’ll use sites such as those, compared to 38 percent who said they’ll use social media and 19 percent who will work with a travel agent.
Gen Z travelers, however, are just as likely to use social media for vacation planning as they are to use traditional travel sites. Millennials are more likely to rely on social media than the general population, although they still favor travel sites.
Both generations are much more likely to use social media than they are to seek help from travel agents, according to a May 4-6 Morning Consult survey.
Majorities of adults across generations said they don’t follow travel influencers on social media, but 49 percent of Generation Z adults and half of millennials.
