The movement for racial justice over the last two years empowered diverse communities to raise their voices and call for action and advocacy from brands and businesses.
The marketing and advertising industry met the call to action by committing to increase investment in diverse-owned media. As agencies and brands readied to invest, they found some bumps in the road.
Which media companies are diverse-owned beyond the major players? How do we evaluate the power of diverse-owned media in delivering audiences? What about diverse targeted and diverse operated media companies?
With record amounts of dollars set to be spent at this year’s media upfronts, one of the largest media research companies, Nielsen, sought to answer these questions and more in a new report called “Diverse-owned Media – Audience Reach and Profiles.”