Madison Square Garden Sports Corp. and Madison Square Garden Entertainment Corp. (NYSE: MSGE) (“MSG Entertainment”) announced today a multi-year marketing partnership renewal with Lexus, continuing the luxury automaker’s role as a Signature Partner of both companies.
Lexus remains the Official Luxury Auto Partner and Luxury Vehicle of Madison Square Garden, Radio City Music Hall, Hulu Theater at MSG, the Beacon Theatre, the New York Knicks, the New York Rangers, and the Christmas Spectacular Starring the Radio City Rockettes, as well as the Presenting Partner of the Concert Series at Beacon Theatre and the Montefiore Concert Series at Madison Square Garden. This renewed partnership ensures that Lexus and the MSG companies will continue to work together to create innovative experiences and activations.
“We are incredibly proud of the partnership we have developed with Lexus since they first joined as a partner in 2012,” said Ron Skotarczak, Executive Vice President, Marketing Partnerships, MSG Entertainment. “This new deal is a testament to not only the strength of that relationship, but also the value we provide our partners by delivering unrivaled exposure across a range of attractive live entertainment.
