The CEO of tracking company Tile says that revenues are up “despite the unfair competition” from Apple’s equivalent device, AirTags.
After Apple released its AirTag tracking system in May 2021, CJ Prober, CEO of existing rival Tile, said his company welcomed the competition. However, “it needs to be fair,” and Prober also expressed antitrust concerns.
Now according to Wired, Prober says Tile is doing well against the AirTags. “We’ve sold over 40 million Tiles,” he said. “Revenue was up in the first half of the year.”
“Third-party product activations, a big focus of ours, we’re up over 200 percent year over year,” he continued. “Business is good. We’re seeing really strong business momentum — despite the unfair competition from Apple.”
