The agency began in 1995 by accomplished producer Lee So Man. It is one of South Korea’s largest entertainment companies and has been responsible for fostering and popularizing the careers of many K-Pop stars garnering huge global fanbases. This label is part of the BIG 3- the three biggest K-Pop companies and is home to popular artists such as Super Junior, Girls’ Generation, J-Min, SHINnee, Zhou Mi, EXO, Red Velvet, NCT, WayV, SuperM and aespa. SM Entertainment (hereinafter referred to as SM) held ‘SM Sustainability Forum’, Korea’s first entertainment company’s first sustainability forum, and celebrated a meaningful new year with about 4.7 million streams.